Friday, January 24, 2020

Sutlej: A leading brand



Towards a Beautiful Future With our Leading Industries

As we celebrate republic day, we are proud to announce that it’s been more than 70 years since our company took over the textile industry. On this special occasion, honorable legends of our country gave us our very own law system; the constitution came into force on January 26, 1950. The great leader Dr. Bhimrao Ambedkar contributed his efforts to the nation and shared his ideology to make our country a better place, to make India one nation.




All the respect for our beloved founder Late Dr Krishna Kumar Birla, who helped to start the journey of Sutlej. Our roots were set up from Pre-Independent India, at Okara as Sutlej Cotton Mills Ltd in 1934. It earned in those critical times (the time of undivided province of Punjab) as Asia’s largest textile mill. At times like those, our legacy chose not to stand down by any kind of hurdle.

A dream that Late Dr. K K Birla saw with the growth of the country, by adopting the ideology of Babasaheb Ambedkar, to make our company world’s leading and largest textile solution provider. During Independence movement in the 1940s & 50s, the company was reestablished in 1963 as Rajasthan Textile Mills at Bhawanimandi in Jhalawar district of Rajasthan. From there the production of cotton yarn started and later diversified into synthetic blended yarn.
After Establishment as expansion continued Sutlej purchased all Chenab Textile Mills’ assets, bringing the facility into its fold. The company emerged as a value added yarns business in domestic and export markets and building sustainable unique position for us in home business. To enhance our economy, quantity, and quality, we have installed modern technology and commissioned captive power plants for more outcomes.

As a small token of gratitude for our hard work to put a smile on our customers’ face, we, Sutlej Textiles received, “Bhamashah Samman”, “TEXPROCIL”, and “SRTEPC” for best export performance of spun yarn, and for contribution towards our customers’ satisfaction. We take these achievements as inspiration, and look forward to receive more. Our company is emerging as “One Stop Textile Solutions”, and it presents the largest product portfolio of Spun dyed, Cotton blended, and Dyed yarns. These appreciations show us that we are moving forward with the leading generation.

As we grew over the time, we expanded the spindle capacity as well as evolving designs for consumers; our company built its manufacturing mills in the states of Rajasthan (Bhawanimandi), Himachal Pradesh (Baddi), Jammu & Kashmir (Kathua), and home textile fabric division at Daheli (Gujarat).

With a clear understanding for textile industries, we entered home textiles segment in 2006, our strategy is to form independent environment by expanding relationship across countries in international markets, agents, and dealers. The company has majored development and emerging economies in over 62 countries. Our company has a strong reputation amongst textile manufacturers in key markets like Turkey, Bangladesh, USA, Poland, Egypt, Italy, Portugal, Columbia, Africa, South Africa, and Morocco.

Our renowned products that we produced are Yarns and Home textiles:

Yarns: We are the leading exporters and the largest producers of blended dyed Spun yarn, and value added synthetic yarns in India. We are number one producer of Melange (yarn in India); we process 25% India’s total capacity of dyed yarn spindles. We had increased 8% growth in yarn production during 2016-17 & 2017-18. We produce varieties of yarns like; 100% Polyester, 100% Viscose, 100% Cotton, 100% Modal and Tencel, 100% Cotton mélange and Cotton dyed, 100% Acrylic/Non-bulk, Polyester/Viscose blends, Polyester/Cotton blends, Polyester/Acrylic blends, Viscose/Cotton blends, Modal/Cotton, Modal/Polyester, Bamboo/Cotton.

Home Textiles: Our Company’s fabrics are benchmarked to international ground with international quality standards. We stand with the purity, consistency, and value of our product. With an attractive and the best In-house design, we rule over the heart of home decor with a thousand of options for consumers. We guarantee quality product with the latest testing technologies. Over the years we made trust and reliability with our clients, and they made us their companion with their trust.
We are the company with a team of goal achievers, and we believe, together we can achieve more than we are doing today. As our country grows, we are committed towards growth with our customers’ expectations.

We wish you a very Happy Republic Day,
From Sutlej family.

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